News & Blog

SCC Corporate

A new chapter unfolds for one of the world’s most prestigious running events: Generali Deutschland AG is set to become the title partner of the BERLIN-MARATHON from 1 October 2026. The partnership was unveiled today in Berlin at the REGISTRATION RUN at the iconic Brandenburg Gate. The first GENERALI BERLIN-MARATHON will take to the streets on 26 September 2027.

“When diversity wins, we all win!” — this is the motto of the 14th German Diversity Day on May 19, 2026. At SCC EVENTS, we are equally convinced that diversity is a strength, both in our organization and at our events.